$MARS THE HIPPO
500M+ VIEWS ON SOCIAL MEDIA PLATFORMS
$30K+ DONATED TO TANGANYIKA PARK
BROUGHT US ZOO ON CHAIN TO SOLANA
FEATURED ON NATIONAL TELEVISION
Donating PumpFun Creator Rewards to Wildlife Conservation
The Mars Project is a community-led crypto initiative built around Mars, a real pygmy hippo born at Tanganyika Wildlife Park.
What began as a viral naming effort evolved into a mission to connect crypto culture with real-world conservation through transparent, on-chain support and long-term community commitment.
Project Accomplishments:
Real pygmy hippo born June 26, 2025 at Tanganyika Wildlife Park .. the community used ~$3,000 in creator rewards to officially name him Mars.
Launched on Pump.fun and successfully transitioned to a Community Takeover.
Official partnership established with Tanganyika Wildlife Park, including a formal press release.
Brought Tanganyika Wildlife Park on-chain with a dedicated Solana cold storage wallet.
Donated over $30,000 in creator rewards directly to the park.
Visited and livestreamed from the park with Mars, collaborating across social platforms.
Featured on Good Morning America, ABC World News Tonight, The Today Show, National Geographic, The Kylie Kelce Podcast, E! News, and other national outlets.
Generated over 500M+ combined views across TikTok, Instagram, and major media platforms.
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Launched live Billboard campaign in Los Angeles in front of SpaceX and in Dallas.
Released official music including “Mars The Anthem” on Spotify, launched limited-edition hot sauce in partnership with Shmacks Hot Sauce, and built a merchandise store supporting conservation.
Fully organic CTO project with no VC funding, no market makers, and no paid KOLs.